ROLE - hardylon website design + development for carynbortnikerdesign.com January 2016
Project basics - Design + develop a new website for CAryn Bortniker Design.
INVESTIGATE
review existing site, deep dive into missing elements + wish list for new site.
lacked visuals, functionality, compelling voice, copy + connectivity.
Strategize
new site to utilize location photography + CREATE consistent, visual look + feel to brand.
Populate social media feeds to incorporate color + movement into site.
develop plan to use limited location photography as unique editorial pieces to expand site range + depth.
CREATE
Design + develop content site to express designer's expertise + experience.
Utilize designer's Process + eye for detail as unique elements of site to re-purpose existing photography in new ways.
present editorial voice in consistent + brand appropriate manner.
